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Every start-up begins with an idea to make our lives better. Start-ups can solve those day to day problems, which we leave unnoticed. The foundation of start-ups lays on an innovative thought, almost 90% of them fail and shut their operations forever.

There may be myriad reasons behind such a high failure rate. However, one of the strong reasons is that start-ups do not invest in searching the right market for their products. Even if they do, they lack a powerful strategy for customer engagement. The increasing competition makes it difficult for them to gain consumer attention.

One of the more natural ways is to boost your consumer base by interacting with them via a mobile app. There are many leading mobile app development platforms – Android, Windows, Linux, and iOS. However, the pool of benefits that Android app development provides to the start-ups is more significant than any other platform.

Let’s have a look at the top Android development benefits:

Broad Customer Reach – As per a study by Statista, Android has a global market share of more than 87%. It means that Android is the most preferred mobile platform by users. If you want to connect with a broader set of audience for your product, Android app development is the perfect choice for your start-up.
Cost-effective – Budget is one of the most critical concerns for the start-ups. Being an open source platform, Android helps to overcome this concern through budget-friendly app development. Almost all the Android apps use Java, the most used programming language in the world for app development. Java’s popularity makes it easy for you to hire dedicated Java developers within your budget.
Scalable – Android development offers excellent customization options which help you to update your app and proliferate customer engagement. As Android is open-source, it helps your start-up to transform into a big firm. Android is one of those platforms which can handle both small and large consumer base hassle-free with its highly scalable framework.
Faster Time-to-market – faster you launch the app, more customers you attract. In this competitive market, it becomes challenging to stay ahead. Android helps you to develop your mobile app before your competitors can think about it. Also, after passing the first hurdle of agile app development, another challenge is to get app permissions for making your app live. Android apps on Google Play have better approval rates than iOS on App Store or any other platforms.
Better Accessibility – Apart from approaching your audience, it is also essential to remain accessible to them at every hour of the day. It is equally crucial for increasing your customer reach. The faster development and deployment enables an instantaneous connection with the target audience. It also lets your customers reach out to you for their queries and suggestions through the help center of your Android app.
Conclusion – Ever since its inception, Android is revolutionizing the way of building Android apps for businesses. Reduce the time-to-market, increase consumer engagement, and improve the customer experience of your mobile app with cost-effective and efficient Android app development platform.

Unfortunately, they would suffer from burnout. They were forced to repeat the same instructions, cool down angry customers, and had to work for long hours. Fortunately, chatbot application development has revolutionized things. These software-based tools are now taking center stage in most company interactions with their customers. Here are ways chatbots are redefining customer experiences.

Satisfy the need for immediacy
These days your online customers want immediate response to their queries. If you are not able to give a response and direction in the shortest time possible, the chances are that the customer will move to the competition. Here is an example:

You have a customer from a different time zone who visits your e-commerce site and decides to buy a product. She experiences a problem while completing the payment. She tries to contact your firm through messenger but cannot find you. The chances are that she will abandon the cart and probably write a negative review about your company.

In the era of social media, round the clock online shopping and interconnectivity, chatbot development has made it possible to deliver answers your clients when they need them for decision making. This reduces the bounce rate and enhances customer experience.

Enables you to deliver targeted user experience
These days, having effective customer service and a well-designed website is not enough. Most customers want to feel that all your attention is focused on them individually. This means you may need to remember their choices from the past, determine their personalities, and adjust offers to match their needs. It is now possible to offer this highly targeted customer experience through AI chatbots.

Chatbots learn about the needs, expectations, preferences, and behaviors of your customers when they interact with them. They also have access to historical customer data and interact with cookies. This makes it possible to determine what the customer wants, prefers, and is likely to buy. It can then deliver responses based on this information.

Gives your brand a human face
It is essential to give your brand a human face, a voice, and a human touch. Part of humanizing a brand involves sharing interactive videos and text, posting behind-the-scenes photos of processes and staff and use of social media. You can inject some personality into the language of your chatbot to give it the tone and voice of your brand. This makes your conversations with your customers more authentic and engaging.

Through the use of machine learning, you can determine communication patterns that resonate with your target audience. You can then infuse the patterns with your brand personality and deliver the communications via a chatbot. The brand will feel pleasant and natural when your customers interact with you.

Same accurate information over hundreds of communications
Human error is something that you cannot eliminate when you have people offering customer service. There is a chance that a customer representative will miss a step or give wrong information when giving instructions to a customer. The boredom that comes with repetitive tasks can also take a toll on the quality of answers given to your customers. Luckily Chatbot application development now allows customers to get same accurate answers and instructions no matter the number of similar requests.

Accuracy is a significant determinant of the overall customer experience. You can leave frequently asked questions and procedural questions to the chatbots and have customer service deal with concerns that do not have straightforward answers. This enhances customer satisfaction and the reliability of your customer service team.

Chatbot development has had a significant impact on the quality of customer experience. It allows you to be present around the clock and delivers accurate information that is targeted on the individual customer. When combined with machine learning, chatbots also enable you to deliver solutions to a customer as if they were the only people that you serve. All the benefits help improve customer service which in turn enhances brand reputation and creates a pool of loyal customers.

As a result, it is crucial to be in check with iOS App Development trends. The main reason why iOS applications are succeeding is that they offer better security capabilities than Android. In this article, you will get to learn four trends that define the future of iOS App Development.

1. Swift 4.
Everyone who is involved in iOS App Development knows what Swift is. Swift is a programming language that was developed by Apple to offer support to iOS and Linux Operating Systems. Swift 4 is an upgrade of Swift 3. The good thing about Swift 4 is that it was designed in a user-friendly manner, is scalable, and offers security that is robust. The question is what is in it for the iOS App Development team? The development process of the apps will be more straightforward and will take up less machine memory. In today’s world, most people like working with applications that are simple and secure. The good thing is that with the help of Swift 4, such as achievable in the future.

2. Upgrades in Artificial Intelligence and Siri.
From the moment the iOS App Development team came up with Siri, it has become so famous all over the world. Siri has brought considerable changes in Artificial Intelligence and learning that is contextual since it can understand what people are searching. Additionally, Siri has helped people find answers to some seriously challenging questions. The good thing is that it also has GPS features which help people to easily navigate the country without getting lost at any one point. You can now see why such functionality is popular, and will still be used in future years.

3. Apple pay will become more user-friendly.
Apple has introduced a digital online mobile wallet that helps iOS users to make payments faster and efficiently. The good news is that it will not only support iPhones, but iPads, Mac laptops, and iOS watches as well. If you are planning to get Apple pay, do not be worried about security at all since it is highly secured. Surprisingly, there has been an increase of 500% on Apple pay transactions. You can reserve hotel rooms and book flights using Apple Pay. A unique thing about Apple pay is that you can send or receive cash through messages. Apple still retains strictness when it comes to security. As a result, iOS App Development team can implement Apple pay. You can be able to tell that Apple pay is safe enough for you since you are not asked to provide your credit or debit information anywhere. That means it will serve most people for some years to come, and it is expected to gain more popularity.

4. Proper file management.
When Apple released iOS 11.3, it came with an app known as Files, specifically for file management. “Files” is a cloud-based application that allows a user to store all his or her information in one file that can be accessed anytime using any device. Individuals and big companies can use it. All you need to do is create a dashboard where you will be storing all your images, files and videos together. So much time is saved since you do not have to keep searching for anything. Sharing of information will be so easy due to the invention of cloud-based apps. Therefore, “Files” is likely to be the next big thing in the future.

Conclusion
As time goes by, technology continues to change. For you to be in check with all changes, you need to keep up with the pace. Apple has so much in store for iOS developers and final users in the years to come. To stay updated with all the upcoming trends, the developers have to develop trending apps.